How to do low cost offline marketing in 2020

They say you have to spend money to make money, and that's certainly true of marketing. In this day and age, a lot of businesses are focusing their attention on online marketing. However, offline marketing is still a valuable tool to ensure you do get those new clients on board. And with these traditional methods, you are not reliant on the internet to make it work: -

  • Referral Programs: A referral program offers existing customers a reward, of value to them, for referring other customers to your business. With a small monetary investment, a referral program can fetch you more relevant customers and help you gain you a more loyal customer base.
  • Networking: The contacts and sales opportunities that come from business networking are invaluable. Other business owners can help you identify your marketing blind spots, refer customers to you, educate you, and more. Just make sure you are doing the same for them, and that you nurture these relationships over time.
  • Create a brochure: Brochures can be great sales tools. They give potential customers who want to think over your pitch to have something to take away with them. They give you some in-hand marketing material when you're discussing your products or services with customers. And something you can send out as advertising too. 
  • Become a radio guest: Radio is far from dead and can be both a very effective way of targeting your potential customers and a much more inexpensive form of advertising compared to other channels such as television.
  • Sponsor: Sponsor (or at least be a big part of) a community charitable event. 
  • Blow your own horn: Get over being shy and promote yourself.  Whether it's an award, a new skill, a milestone or work for the community, practice self-promotion by speaking and writing about your accomplishments. Add a line about something you're proud of to your stationery.
  • Speak at Industry Events: There’s no doubt that you should be attending industry events. Speaking at an industry event helps boost your company. After all, companies will know who you are and will spread the word about your business. So, it will raise your importance and help you to be seen as a professional player in the sector.
  • Make Use of Outdoor Wraps: This is where you get a vehicle and get it wrapped in your branding. That way, you can drive to meet clients and around the town in the vehicle. It’s a constant reminder to the local people who your brand is. Make sure you go for an eye-catching design that will turn heads and make sure they do look at your branding.
  • Endorsements: Give your product to prominent local, regional and national individuals for free. If they like it, they will use it, tell other people about it and maybe even endorse it formally.

And finally,

  • Create/update a marketing plan: Create/Update a marketing plan for your business. Have you even looked at your marketing plan lately? Haul it out. Have a look. Are those marketing objectives still what you're trying to achieve? Do you have new ones? And what are you doing to achieve them now? At the least, it's time for a new marketing campaign. And maybe it's even time for a whole marketing makeover.

Just because marketing is so crucial, this does not mean it is a capital-intensive venture. Marketing your business offline doesn’t have to be expensive. And as your business rises to the top, you can add more money to the pot to spend on marketing so that you can spend more on big marketing techniques.

Keep plowing ahead. Don’t give up when the going gets tough. When you don’t see results immediately, don’t get disheartened. Don’t slow your roll. If your strategy continues to yield few results, don’t give up on marketing altogether. Try integrating small changes, and see how it affects things. If you can stick to your guns and keep moving forward, I guarantee that you will eventually see results. Try these low-cost offline marketing ideas and see how they can grow both your business and your overall marketing strategy.

Posted on 24 Dec 2019
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