How many times have you heard about large companies’ bankruptcy? Blockbuster, HMV,Clinton’s, Borders, Kodak is only some examples of companies that lag behind from innovative technology and went bankrupt. Digital marketing is evolving, and companies that do not keep pace with it are condemned to fail. With the advent of the Internet, customers have unlimited access to information and can compare products/services. Respectively, more and more people spend much time on the Internet or using its mobile phones to make purchases. As a result, what it works in the past for a business will not working the future as the market is becoming even more competitive. The history reaffirms this notion. It is the norm. 
If it be so, what are you waiting for? The Digital age is here and it comes tostay. With this article, I am going to change your point of view on Digital Marketing. It’s time to capture the attention of your customers.

Let’s see the eight core advantages that you cancapitalize...
1.   Make online purchases an attitude for customers and experiencesignificant profits: Thisis a long-term advantage for your company. Customers should be able to understand the benefits offered by your company. So, what you should do is to exhibit explicitly the advantages provided by adopting a “can-do” attitude.  In nutshell, give good reasons to your customers to trust you and adore online sales. 
2.   Lower barriers to getting entry into the market: This advantage is precious for small companies that have not yet built their reputation in the market and cannot afford the increased competition due to thelack of “big budgets” and capital. So, the only thing that you have to do is tolearn about the international regulations and start your own business having a strong IT team. If you are a start-up company, do not miss the chance to become the “new disruptive innovator” of the market.   
3.   Become an international company
E-commerce sites do not have a physical location but instead, they operate as an online platform. Therefore, your target customers can stem from people all over the world. So, Digital Marketing helps you to get into various market segments,increase your customer basis and claim a huge brand positioning in the market. 
4.   Cost-effectiveness: From afinancial perspective, becoming digital is the best way to save resources and money. No “big” capital is needed but only a strategic plan and devotion toyour goal. 
5.   Achieve agility and flexibility: Being online means that you have the flexibility to make amendments or additions toyour site accordingly to the customers’ demands only by making some “clicks”. 
6.   Not interruptive: Advertising on Television is frustrating for many viewers. Adversely, online ads appear to viewers according to their preferences. This feature makes ads less interruptive and increase the potential to attract the attention of viewers. 
7.   Don’t forget the social media impact. Gain in publicity andcustomers’ trust and engagement: Design an impeccable content, create interesting articles, provide information about the company and share them in social media. Reaping the advantages of social media is a “must” in our modern world for those that target in achieving brand loyalty and higher exposure. Also, don’t disregard that having many followersand taking many “likes” lead people to believe that your content is worthy. In essence, all you have to do is to build a strong presence in social media andthe word-to-mouth marketing method will benefit you. 
8.   Exploit IT technology to learn from your competitors and be aleader. Measure the effectiveness of your marketing plan, collect data and getreal-time results:  Hiring expertise employees and establishing strong software programs can help you to know each strategic movement of your competitors and consequently to have a direct response and take proactive measures, so that beat the competition. Try to use GoogleAnalytics and enjoy better ROI rates. 
Are you still doubt?