VIOLATIONS IN ETHICAL MARKETING
1.Nature Power Soaps, India
 
In the advertisement of Nature Power Papaya Aura soap featuring Tamannah in 2011, The TFM of the soap is said to be 76%. It is not an exaggeration or puffery. It is a fact. But is not a USP (Unique Selling Proposition).
TFM is nothing but the total fatty matter present in a bathing soap. All bathing soaps have a minimum of 76% of TFM, a higher level of TFM is not possible because of constraints in their formulation.
2. Red Bull Energy Drink, USA
 
             In Benjamin Careathers v Red Bull North America Inc, A lawsuit filed in the southern district court of New York in 2013, the plaintiff sued the drink giant, Red Bull for its slogan. “Red Bull gives you wings” was the brand slogan and apparently, Mr. Careathers had been drinking Red Bull for 10 years and had seen no wings sprouting out of him. The court decides that “Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable."
 
3. CMPak and Ufone, Pakistan
 
            The Competition Commission of Pakistan on September 29, 2009, reprimanded 2 cellular networks for their deceptive marketing practices. CMPak had advertised a ‘cheap’ minute per call rate concept to the Pakistani cell phone users. However, the was no indication that the next minute starts in the next 30 or 45 seconds. Also, taxes and cal connecting charges were not mentioned.
            In the case of Ufone, their ads on television did for Ufone’s Uwon package did not mention that their advertised rates to other networks are applicable on per minute calls.