Advertisements should touch hearts
Advertisements are made for customer awareness and increase in profit for the company. If these advertisements touch hearts across various barriers and age groups, the response from the customers seem to be in favour of the company. There are many advertisements to prove this statement, here are some:
Dairy Milk Silk Bubbly advertisement
The ad features a girl and a boy playing with Balloons. The boy inflates the balloon, then the girl pricks it, making the balloon burst. Then he takes a Dairy milk and acts as if he is inflating the chocolate as well. He hands it over to her. She opens it to find out the chocolate does look bubbled up. She gets pleased, surprised and impressed. The background music elevated the couple’s presence on screen and made the advertisement a memorable one.
Airtel and Idea Advertisements
The series of advertisements by Airtel and Idea pulled had a lot of admirers just for the music played in the advertisements. The video was filled with happy faces and middle age actors which gives the viewers a sense of youth and happiness, just attracting customers. Catchy music did help a lot for these companies.
The Hindu Ad 
The ad features a class trying to enact the Lok Sabha sessions. They start making it very realistic as they start fighting each other physically, throw papers around. The advertisement ends with a caption, “Behave yourself, India. The youth are watching”. The truth and absolute reality portrayed in the ad very courageously won the hearts of the whole of India.
Vodafone and Hutch Advertisements
Hutch had animations in their advertisements that were well received by all age groups. Then came Vodafone with it’s signature pug! Everyone started calling the pug “Vodafone ka kutta”. These advisements have deeply been rooted in the minds of the customers and viewers.